About the Brand:
With a unique outlook on life and a love of vintage and Americana, Fam of Kerbside & Co. is very much his own person. While many of us search the internet and malls for the latest fashion trends, Fam is content with his old-fashioned Levi's 501s, Doc Marten's, and celebrity pinups. While most of us have bosses, Fam is running his own small company.
"I don’t like to conform to societal norms. There’s always a small group of people like me, just kicking about on the "kerb", observing people going about their rat race. I was never a part of the cool clique, nor a fan of mainstream thinking. I never needed a tribe to have a sense of belonging. I just prefer to do my own thing and push myself as far as I can get, individually." -Fam
Many people dream of leaving their day-to-day job to pursue something they are passionate about. Unfortunately, many of us are too scared of taking a chance and/or are in financial situations where the steady stream of income is needed. Even if people absolutely hate their job, stepping into the unknown is much more frightening than what they already know. What if I fail? What if I go broke? What if I cannot provide for my family? All these "what if" questions swirl around in our heads and cause us much anxiety. Fam is one of those brave, hardworking people who broke through the fog of fear to do what he wants to. Not what he was told or expected to do. Fam told me:
"I got tired of doing what I did for a living (I was in the media industry for almost two decades) and when push came to shove, I left. As simple as that. No qualms, no drama."
After traveling around, Fam decided to start Kerbside & Co. The idea for the company sprang from Fam's sketch of what a good pair of jeans would look like. After designing a blueprint, the Kennedy Model was born and Kerbside went from a single drawing to a career path.
The Kennedy Jean is one of Fam's staple items. The current model is made from 12 oz., unsanforized denim from Kurabo Mills. Once soaked, the jeans will weigh closer to 13.25 oz. Fam had to switch the model as the previous rendition, and the one I own, was made out of the White Oak Cone Mills denim from North Carolina. Unfortunately, that denim is no longer in production. (Although the looms are making a comeback with new denim on the horizon.)
One thing I love about my pair Kennedy's is that they had no break in period. The 13.0 oz. sanforized denim Fam uses is raw, but feels soft and not unlike stretch denim. The comfort is great because you get the sleek look of a new pair of jeans, the feel of an old favorite, and the quality of the more well known Japanese and American denim brands.
The simplicity of the Kennedy's is, ironically, what makes unique. These days, most high end selvedge denim comes with fancy branded hardware, back pocket designs, a leather patch, and reading material around the waist band. Don't get me wrong, I love all those things on a good pair of raw denim. It's just that the Kennedy seems to be a direct homage to the vintage jeans from yesteryear. They pay tribute to the men and women who wore them to their jobs everyday. Not to make a fashion statement, but because they needed a solid pair of pants to work in. No fancy bells or whistles needed, just true Americana.