Founders: Johan Blom & Jannis Hoff
Designed in Sweden, Crafted in Thailand
Customize and Design Your Jeans with SOSO Here
Meet Johan Blom, One Half of the SOSO Brothers:
"Denim is a material with an amazing lifespan. There are few materials that change over time like denim, it tells a story about the wearer that few materials can. I also love the texture of different weaves and how a shuttle loom can accomplish such wonderful patterns. A new pair of raw denim has such an incredible smell, almost like Christmas morning coffee!" -Johan
John and Jannis's (known as the "SOSO Brothers") bond led them to start SOSO. The company began with little capital and almost every cent the two make goes right back into the business. That hasn't stopped them though, as the Brothers are always on the hunt for new fabrics and the best hardware (like YKK) to pair with their clothing. SOSO is constantly introducing new denim fabrics, mostly selvedge and raw, on their website that customers can use to design jeans, jackets, shorts, shirts, chinos, and vests. The possibilities are endless!
When you shop on SOSO's website, you create and design what you want your denim clothing to look like. Every little detail is picked out by the customer, from the fabric used, to the thread color, to the selvedge ID placement. Since the consumers are the ones creating the final product, the process between design time to holding the garment in your hands can be anywhere from 4-6 weeks. In this impatient world, that is hardly ideal. However, SOSO products are not cheaply made like H&M or Zara. If you designed something to reflect who you are, would you want it to fall apart after a few wears and end up in the trash? No, you'd most likely want it to last a lifetime.
"We don’t like the idea that the big corporations tell us what we should wear and call it “fashion" when they’re basically profit driven entities put here to sell as much as possible."
"Big brands market their products as high-end fashion but they still use huge factories in 3rd world countries to cut costs. Our production is different since we only have minor factories that produce a worldwide supply that no other business can achieve. I also believe that it’s important to highlight that Thailand is an amazing producer of our goods, and that the production of our tailors is exactly like if the labels would have said “made in Sweden." It’s not the COUNTRY that matters, but the PERSON who tailors your product that does."
What is great about SOSO, and other companies like it, is that their clothes are made ethically in Thailand. When you visit SOSO's About Me Page, you can read about the people who make their garments once an order is placed. The Brothers work with people who love denim as much as they do and people who are actual tailors, not assembly line employees.
The SOSO Brothers are very engaging on social media and will respond to you as quick as they can. Johan and Jannis want to hear from their customers!
"I believe that it’s important to keep a transparent picture of SOSO. We (Johan & Jannis) believe that our quest for developing our brand comes from all of you, our customers. We love keeping in touch with the community everyday and listen to the advice we receive about our product developments."